SORTED BY ENGAGEMENT RATE %
Engagement rate is the primary metric by which all influencers should be measured. Unlike follower count, which can be inflated or misleading, engagement rate reflects the true level of interaction and interest from an audience. It captures likes, comments, shares, and other forms of active participation, providing a more accurate gauge of an influencer's impact and effectiveness. For digital marketing success, focusing on engagement rate is essential to ensure authentic and impactful influencer partnerships.
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